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Top 7 LinkedIn tips for Lawyers

 

I have often been asked by lawyers how they can develop business or find a new job through the LinkedIn platform. There are many things that can be done, but I think they are really all wrapped up into these 7 top tips.

Tip 1: Have a Plan

This is the place to start any journey. You have to understand why you want to use LinkedIn and what you want to get out of it before using it. I see thousands of profile pages on LinkedIn that have clearly had no though put into them and are hugely ineffective.

Tip 2: Create a Great Profile

This is a major challenge for most people. Do you focus on self-promotion or do you focus on the firm you currently work for? Should you advertise your contact details or should these remain private? Should you have a professional photo or a more casual look? What should the lay-out of you title be and detailed should your work history be?

These and many other questions will need to be carefully though-out before entering your details. Things may change in the future and you want you profile to be adaptable to those changing circumstances.

Tip 3: Develop Relevant Connections

Begin by searching your email list for contact in your niche or people you want to influence and, using the Add Connections within LinkedIn, begin to add these people to your connections. Developing further connections to people who are not currently on your contact list needs more thought, creativity focus. Many people don't understand the time frames involved and the consequences of sending out unsolicited or unqualified contact requests.

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Tip 4: Join Relevant LinkedIn Groups

Each LinkedIn member may join 50 groups and may through these groups develop connections and enter into and post discussions. The question is which groups to join and whether you should join 50? My experience is that, with over 1.1 million groups to choose from, the process for most people is fairly random and a hit-and-miss affair.

Here again it is important to refer back to you plan, understand what your objective on LinkedIn is and then to search through the groups looking for those that are relevant to you. There are a number ways in which this can be done that are not time consuming, but will take some thought and time.

Tip 5: Enter the Discussion

The best way to use the groups effectively and to develop influence with the people you wish to influence, is to get involved in the discussions that are on-going in every group. You can get involve by either responding to discussions post by other members of the group or you can begin discussions on topics that are relevant to the group.

This is an opportunity to add value to the group, but also a place to discover challenges people face that you may have the answer to.

Tip 6: Recommend People

Look for people on LinkedIn with whom you are well acquainted or with whom you have done business and after connecting with them on LinkedIn, recommend them by using the recommend button located below each company they have worked for. The chances are fairly good that they will reciprocate by recommending you. This further raise you profile and credibility within the LinkedIn community and with those whom you wish to influence.

Tip 7: Twitter Connection

This connection is vital as it allows you to spread your message across 2 platforms to 2 potentially different groups of people, simultaneously. Obviously, if you do not make use of Twitter and all the potential it holds, this tip will be useless.

I have not gone into much detail on each of these tips, but if you do wish to know more about developing each of them further, please contact me by following this link.

I trust that you have found them to be useful. Please feel free to share it with colleagues.

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Sources For This Article

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Posted in Law Post Date 09/23/2015


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